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• #Apple store locations series#

Last year MacRumors reported that Apple was tweaking its branding for retail stores in quite a significant way – it was removing the word “Store” from the names of its new locations. Don’t Think of it as a “Store” – Apple Doesn’t And with this guiding base, now that Apple is ushering in a new generation of stores that in themselves are designed to deliver something new and exciting for customers (beyond all those nifty new gadgets on the shelves), the Apple Store customer experience is turning into something that rival retailers can only dream for. L: Listen for and resolve issues or concernsĮ: End with a fond farewell and an invitation to return P: Present a solution for the customer to take home today P: Probe politely to understand the customer’s needs And this is because they fail to recognize what the Apple Store is really all about – not its products, but its people.Īpple Store associates are trained to walk customers through five distinct service steps (adapted from The Ritz-Carlton: Steps of Service), which beautifully spells-out the acronym APPLE:Ī: Approach customers with a personalized, warm welcome Indeed, though there are many brands that have tried (and are still trying) to imitate the Apple Store model, most fall woefully short of the mark. But if there’s one thing that stays the same, it’s the Apple Store’s secret sauce – an unrivaled commitment to building strong customer relationships.

#Apple store locations series#

iPhone 6s become 7s become 8s iPad 4s become Minis become Pros Apple Watches become Series 2s become Nike. Over time, of course, the products themselves do change.

From the Apple Watch to iPhones to MacBook Pros – the products speak for themselves, and so any visit to a store already holds the promise of an experience. Millions of people venture into Apple stores every month with the intent of playing with some of the slickest and coolest consumer gadgets and computer equipment the tech world has to offer.